Keep London Safe Campaign

Across London, everyone is working hard to stop the spread of coronavirus. We want to Keep London Safe, protect the NHS and keep our communities safe and healthy.

Keep London Safe is a pan-London campaign, designed to reach communities across the capital by sharing key national public health messages around Covid-19, after GLA polling showed 46 per cent of Londoners don’t know how to get a test.

London is a unique place. When the national initiative to prevent the spread of Covid-19 using the NHS Test and Trace system was launched, it was quickly realised that London needed its own approach to address the unique challenges of diversity, deprivation and density.

A collaboration between London Councils, the 32 London boroughs and the City of London Corporation, supported by Public Health England (PHE), the NHS, and the Greater London Authority (GLA), the partnership spans borough boundaries to reach every corner of our communities.

London Councils Executive Member for Health and Care, Cllr Ray Puddifoot said: “London boroughs remain committed to protecting and supporting Londoners in this new phase of the fight against Covid-19.

"The Keep London Safe campaign is a vital part of our work. By sharing key public health information with all of our residents, including how to get tested, we aim to continue controlling the virus, help save lives and keep London’s economy moving.”

The capital’s public services, boroughs, businesses and communities will be promoting the Keep London Safe message to all Londoners through social media, posters and adverts. This includes tailoring the message to target their local communities.

The pan-London campaign translates national messages to the London context and then hyper locally to boroughs and neighborhoods with:

  • practical, shareable, accessible resources that can be used and adapted by all boroughs
  • an updated community languages toolkit so that community and faith leaders can help us share key messages with their communities via the most impactful channels including hyper-local WhatsApp groups



The campaign has been covered in the media both locally and nationally. Look out on social media for #KeepLondonSafe for more local campaigns, videos and information.


Regional Coverage

My London

London Post

BBC Radio London


Local Coverage

Newham Recorder

Barking and Dagenham Post

Ealing News Extra

Teddington Nub News

Community Southwark

Palmers Green Community


Press Releases

Keep London Safe Launch


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