Groundbreaking HIV campaign wins national award

  • By JackGraves

The groundbreaking Do It London campaign has won a prestigious national award for its success in preventing HIV transmission and empowering Londoners to look after their sexual health. 

Do It London was named ‘Campaign of the Year’ at the Local Government Chronicle Awards 2018, where it competed against high-impact campaigns run by councils all over the UK. 

The award judges described Do It London as "a world-leading and life-changing campaign that demonstrates exceptional partnership working." They highlighted how it tackled a "difficult subject area but has showed clear results and impact."

Funded by London’s boroughs and hosted by Lambeth Council, Do It London was launched in 2015 in response to the high rates of HIV in the capital. The campaign, which is part of the London HIV Prevention Programme, uses innovative social marketing strategies to promote sexual health messages to Londoners. It was the first official public campaign in the UK to advertise Pre Exposure Prophylaxis (PrEP) and ‘undetectable’ HIV status as core HIV prevention options alongside more recognised methods such as condom use and regular testing.

Since Do It London’s launch, the capital has witnessed a dramatic drop in the number of people being diagnosed with HIV, with a record 40 per cent reduction in new diagnoses in five central London clinics. This reduction has not occurred on the same scale in the rest of England. 

Cllr Kevin Davis, London Councils’ executive member for health, said: 

“We’re delighted to see Do It London’s success recognised on the national stage. The campaign has been crucial for reducing the number of new HIV cases in London. It’s having a very real and positive impact on people’s lives.

“This award is testament to the excellent work of the Do It London team and also shows the value of councils collaborating on a pan-London approach. HIV remains a serious public health challenge and we’re committed to continue working together to keep Londoners safe.” 

Paul Steinberg, lead commissioner of the London HIV Prevention Programme, said:

“This is recognition of Do It London’s role as a major component of HIV prevention in the capital, with very positive consequences for early diagnosis, treatment and prevention.

“Winning this award is a real lift for everyone involved and should help secure the future of the London HIV Prevention Programme as well as its important and impactful campaign.”



Notes to Editors:

1. Visit to find out more about the campaign.

2. The London HIV Prevention Programme (LHPP) is a collaboration led by Lambeth Council on behalf of 30 London boroughs and the City of London. Each partner contributes to the LHPP on a sliding scale relative to the HIV prevalence in its area. The programme delivers London-wide outreach, free testing and condom distribution to men who have sex with men, as well as the capital’s HIV prevention campaign Do It London.