London Councils has launched a new free app, championed by YouTube star Hannah Witton, to help women stay safe on the streets of London over the festive party season.
Called Circle, the app is aimed at women aged 18-30 and was created in consultation with a group of women’s charities, but can be used by any Londoner concerned about their personal safety whilst out and about in the capital.
Circle has the motto “Live London Connected” and lets you stay connected to your nearest and dearest when out socialising in the city.
Once you’ve downloaded the app and added your circle of friends, with one tap, you can ask your mates to ‘interrupt me’, ‘collect me’ or ‘check-in’ to let everyone know you’re okay.
Vlogger Hannah stars in the adverts promoting the app, where she's seen out with her mates in the capital whilst using the app.
The Circle app also has the latest updates from your borough and directions to your closest ‘Safety Spots’; public locations certified by police and local councils with staff trained to help.
As an advocate for women’s safety and as someone who talks about often taboo subjects to her vast young audience on YouTube, Hannah is the perfect ambassador for Circle.
The app is being launched by London Councils, which represents all 32 borough councils and the City of London, having been developed by tech company Xantura and created by Things Unlimited, an offshoot of ad agency TMW Unlimited.
Cllr Lib Peck, London Councils’ executive member for crime and public protection, said:
“London is a fantastic, thriving place to live, and work in and we are delighted to have Hannah’s support in helping councils keep Londoners connected to their circle of friends or family while they are safely enjoying the city.
"Women’s safety is an issue at the top of the agenda for boroughs. Circle is an innovative, accessible and user-friendly app which will reinforce the work already being done by councils to keep their residents safe.”
Things Unlimited Senior Campaign Manager, Abigail Patience, said: “It’s great to be supporting such an innovative app with our creative campaign, especially during party season, and knowing we’re helping people enjoy the festivities whilst staying safe and connected with their friends.”
Download now for free: