Online apprenticeships game inspires young Londoners

  • By Gemma Kappala-R...

Young people in London are being inspired to consider pressing ‘start’ on a local government career thanks to an interactive online game commissioned by London Councils.

The game is called Pathway and will be launched at Skills London, the biggest jobs and careers event for young people in the capital, which takes place on 9 and 10 December.

London Councils’ Pathway game has various levels, each representing a different career. It asks young people to complete simple job-related tasks and then asks them to agree or disagree with various statements about their career preferences, such as whether or not they like working outdoors.

At the end of the game they are given a recommendation based on their answers that reflects the area they are most suited to working in, such as finance and business, marketing or sports and leisure. They are also directed to the London Councils website, where they can learn more about apprenticeships in those fields.

Click here to play the game.

Cllr Peter John OBE, Deputy Chair of London Councils and Executive member for Skills, said:

“London Councils commissioned this interactive online game to engage young, tech-savvy audiences, help them think about what their future career might look like and demonstrate the variety of job opportunities available with their local council. 

“This is very important as London boroughs are keen to recruit talented young people from a diverse range of backgrounds. Boroughs are particularly strong at creating high quality apprenticeships, which give young people the valuable opportunity to continue to learn and gain qualifications while they work and earn.”

Alex Gregory, Game designer, said:

“I created an interactive experience to engage youngsters with potential life choices they will soon have to make. This game takes a different approach to help them with their decision making as it gauges their personalities in an informative but informal way.”

Since 2009, London boroughs have created 4,834 apprenticeships via direct recruitment. They have also launched London Ambitions, a blueprint for transforming careers education, advice and guidance across the capital.

To learn more about London Ambitions, visit or follow @LDNCareersOffer on Twitter.

For more information on Skills London, visit