London Councils is looking to appoint a contractor to create, implement, oversee and evaluate a publicity campaign to achieve 30,000 downloads of a women’s safety app called Tap-it, in London.
We expect a significant element of the campaign to be digital, although communications collateral may be part of the campaign if the contractor deems it beneficial. In addition, we also expect collateral [digital and other] which could be used by the 32 boroughs and the City of London to promote the app themselves through their existing channels and networks.
Elements of the campaign to be managed by the appointed agency may include but are not limited to:
- Producing creative ideas for the campaign taking into account that they will be run across digital media and potentially print.
- Producing and managing a successful advertising and promotional strategy with a focus on increasing downloads of the app by women.
- Digital advertising on appropriate websites.
- Social media advertising.
- Developing and implementing a media strategy.
- Producing materials for boroughs to use themselves such as print templates for posters, gifs, press release templates.
- Working closely with London Councils officers, borough communication teams and other essential partners.
- Presenting to the London Ventures Board or other meetings as required.
A briefing session was held on 28th April 2016. The questions and answers from that session are available, along with the presentation and some extra summary information about the app.
Detailed requirements are set out in the Invitation to Tender document. If you wish to make a bid, please complete Appendix B and return as per the instructions in the document.
All relevant documents are on the right of this page.